APL Leadership Team


Managing Director


Luke has over 26 years’ experience in the property industry spanning local and central government, SOEs, and private companies. He has significant expertise in the management and development of corporate property portfolios and in the project management of significant civic structures and communal portfolios. Luke undertook a repositioning of the Three Guys Supermarket Chain (now Countdown) for Progressive Enterprises which, together with 15 years’ experience in the building sector, has given him valuable hands-on experience in the construction industry. This, together with extensive knowledge of relevant statutory and regulatory requirements, equips him with the unique diversity of skills required for portfolio management and successful project management. Luke has also worked closely with local authorities and iwi to facilitate Treaty negotiation and settlement and manages post settlement iwi portfolios. His contribution to Rowing NZ (as interim CEO and current Board member) has coincided with the sport's success on the world stage.

Contact directly on luke.vanvelthooven@aplproperty.co.nz


Property Manager/Director:


Joanne completed a Valuation and Property Management Degree from Lincoln University in 1991. After receiving a national scholarship with Valuation New Zealand, she worked with that organisation as valuer until 1993, then for McDowell & Co. Valuers in Rotorua until 1997. Joanne gained PINZ registration in 1995, advanced to Associate of the New Zealand Institute of Valuers in 1997 and was awarded a Fellowship of the institute in 2009. She was the first woman in Rotorua to be awarded this honour. Joanne has wide local authority property portfolio experience gained while working for local authorities in London (1990s) and then as Hamilton City Council Property Portfolio Manager. In 2003 Joanne formed Property Strategies, now rebranded as APL Property. Joanne established the Women in Property Network in Rotorua and is an elected member of the Property Management and Asset Council of PINZ.

Contact directly on joanne.mccracken@aplproperty.co.nz


Property Advisor/Director:


Dan has a Bachelor of Science from the University of Otago. He has worked in the asset management industry for over 10 years in a variety of institutional roles. He lived in the UK for 5 years, working at Wells Fargo, dealing with some of the world’s largest pension, sovereign wealth and family office funds. On returning to New Zealand Daniel acquired strong local experience in resource and property management. At APL Daniel works within and oversees a number of teams including Body Corporate, local Government property management, project management and Ministry of Education school property advisory.

Contact directly on dan.cruickshank@aplproperty.co.nz


Property Advisor/Director:

JEFF REIDY: BBS (VPM and Finance)

Jeff's qualifications and experience centre on providing professional property services to both (central and local) Government clients and private commercial property owners. Jeff has completed a Bachelor of Business Studies from Massey University, majoring in Finance and Property Valuation and Management and is a LINZ Accredited Supplier of Crown property services. Jeff has an in depth understanding of the regulatory framework within which central and local Government property owners and tenants operate. This includes the disposal process and offer back obligations under the Public Works Act 1981. Jeff works closely with Land Information New Zealand across various contracts held by APL involving property management, disposal and various activities on high country pastoral leases. Jeff also manages commercial property for private sector clients within Queenstown.

Contact directly on jeff.reidy@aplproperty.co.nz


National Operations Manager:


Jana has a broad and compelling range of experience suited to this role. She has over 10 years of experience as a Commercial Property Manager with an additional 5 years of experience consulting and creating technical property management and accounting solutions for hundreds of property management companies across New Zealand and Australia.With a background in property technology and property management as well as experience in senior leadership teams, Jana leads the APL National Operations Team to develop robust policies, procedures and quality controls for effective risk management as well as ensuring sufficient training and resources are in place to allow the company to grow and operate efficiently. Her experience and connections in technology helps APL stay at the forefront of innovative solutions.